consulting

Here are 5 tips for writing creative briefs

By Linda McKinney 23 May, 2023 3 mins read

It can be hard to create a creative brief. The brief should be clear and concise. The brief must be clear, concise and understandable so that the design team can solve the client's problem. It shouldn't provide the complete solution. However, it should be a starting point to encourage creativity in the design group. It should be a brief that is crafted with care and creativity to solve the client's problem.

Create a key consumer benefit (KCB).

The creative brief can help you focus your marketing efforts. An audience member may be looking for a key consumer benefit. It could be a specific feature, a benefit, and/or an outcome. The ultimate goal of any project or the feeling you want your audience have after using a product/service is a key benefit or pain point.

Be sure to research the competition and analyze their products or services. Also, consider their target audience when creating a creative brief. This information will allow you to narrow your focus and determine your company's niche in the marketplace. Create a KCB (key message) that clearly explains the solution the product or service offers to consumers. Include testimonials and narratives in your creative brief.

Include deliverable dates

Always include deadlines and delivery dates when creating a creative brief. This will prevent confusion later. Also, make sure to include brand guidelines and internal messaging. Your creative team will perform better if you provide more detail. Include the date you want to see the project completed, along with any revisions or approvals you need to make. Also, include the delivery dates for each phase of the project.

You should also include a description of your target audience, competition, and the market in which your company operates. You should include a concise brief and your company's messaging to your target audience. A concise and clear creative brief will avoid endless revisions. It will also allow your agency be as transparent as possible with all information.

Include brand guidelines

Include brand guidelines in your creative brief to ensure that work is consistent with brand values and tone. These guidelines help the designer understand the brand’s voice and vision so the work they create reflects that vision. Here are some tips for including brand guidelines in your creative brief. These guidelines can be used to create your campaign brief. It should contain these five elements. This guideline will ensure that you don't leave any detail out of your creative brief.

Your creative brief should give a complete understanding of your brand but not go into too many details. It should be a brief overview of the brand and intended audience. One paragraph should detail the goals. It should also include background information on the brand, including the target audience. If the creative team is unfamiliar with the brand they should be able learn it quickly and complete the project. A creative brief should also include the brand guidelines along with the deliverables.

Include client's voice

When developing creative briefs for your clients, include their voice. This is often the hardest part. The creative brief is often overwhelming because there is so much to do. Below are five reasons that projects can fail. All of these reasons do not stem from the creative brief. However, they are all connected to a conflict with the project's artistic elements. Here are some guidelines to help create a brief which will be attractive to your clients.

Make a brief that outlines the main elements of your project. In order to inform your work, include the voice and style preferences of your client. Include demographic information and behavioral insights about the target audience. This will enable your team to develop a solid content strategy. Keep in mind that your messaging needs to be persuasive and nudge your target audience towards taking action. Include the client's voice, tone, style, and design in your creative brief.

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FAQ

What can I expect from my consultant?

When you choose your consultant, they should respond within a few working days. They will request information about your company including its mission and goals, products, services, budget, and other pertinent details. They will then send you a proposal that outlines the scope of work and estimates timeframe, fees, deliverables, milestones and other details.

If all goes well, the parties will then negotiate a written agreement. The terms of the contract will depend on the type of relationship between the two parties (e.g., employer-employee, employer-independent contractor).

If all goes well, the consultant will start working immediately. The consultant will have full access to your files and resources. You'll also have access to their skills and knowledge.

But don't assume that anyone who is a consultant has all the answers. It takes effort and practice to become an expert in whatever field you consult. Don't expect your consultant know everything about your company.

Is it possible to run a consultancy business from home?

Absolutely! In fact, many consultants already do exactly this.

Many freelancers work remotely via tools such as Skype, Trello and Basecamp. They often create their own office space so they don't miss out on company perks.

Some freelancers prefer to work at libraries and cafes instead of traditional offices.

Some people choose to work from their home because they like being close to their children.

Although working from home is a great option, there are some downsides. But if you love your job, it's definitely worth considering.

How do I choose a consultant?

Three main factors should be considered:

Experience - How experienced is the consultant? Are they a beginner, intermediate, expert, or some other level? Does her resume demonstrate that she has the required skills and knowledge
Education – What did this person learn at school? Did he/she take any relevant courses after graduating? Do we see any evidence of this learning in the way he/she writes?
Personality - Are we attracted to this person? Would you want this person to work for you?
These questions help to decide if the consultant suits our needs. If you do not have the answer, it is worth interviewing the candidate to find out more.

Consulting is it a job?

Consulting is more than a job that allows you to quickly make money.

There are many opportunities for consulting, including project management, strategy, training and leadership. There are many projects you could be involved in, from small start-ups all the way up to large-scale multinational corporations.

Consulting gives you the chance to grow and develop your skills. This could involve learning to manage and negotiate teams, write proposals or manage budgets.

What jobs are available as consultants?

A job as a consultant requires you to have an excellent understanding of business strategy and operations. You need to be able to comprehend how businesses function and how they fit in with society.

To be successful as a consultant, you must have strong communication skills and an ability to think critically.

Consultants should be flexible because they may be asked for different tasks at various times. They should be able change direction quickly, if required.

They should be able to travel extensively for clients. They may be required to travel all over the globe for this type of work.

They also need to be capable of handling stress and pressure. Consultants might sometimes have to meet tight deadlines.

Consultants are often expected to work long hours. This can mean you might not always receive overtime compensation.

How do you get clients for your consultancy business?

Finding a passion area is the first step. You could choose anything from public relations to social media, but it should be something you love. You might have to start small, such as by finding niche markets like web design. Once you have discovered the niche, understand what it does. What problems does it solve Why should people use this? What are the benefits?

You could also approach businesses directly. Perhaps they are looking for someone who can help them understand SEO and content creation or just need advice on social media strategy.

If all else fails why not offer your services to free events like conferences and networking evenings? You will meet potential customers and be able show your skills without having to spend money advertising.

Statistics

According to statistics from the ONS, the UK has around 300,000 consultants, of which around 63,000 professionals work as management consultants. (consultancy.uk)
Over 50% of consultants get their first consulting client through a referral from their network. (consultingsuccess.com)
So, if you help your clients increase their sales by 33%, then use a word like “revolution” instead of “increase.” (consultingsuccess.com)
My 10 years of experience and 6-step program have helped over 20 clients boost their sales by an average of 33% in 6 months. (consultingsuccess.com)
Over 62% of consultants were dissatisfied with their former jobs before starting their consulting business. (consultingsuccess.com)